Jackbox Games is looking for a Senior Digital Advertising Lead to join our team.

Who are We?

Jackbox is a small game studio (:80 people) best known for our Jackbox Party Pack franchise: a set of five social party games released every fall. Since 2014, our games--like Quiplash, Drawful, and Trivia Murder Party-- have been featured on The Tonight Show with Jimmy Fallon, by Polygon, and in living rooms and finished basements across the world.

In 2020, we had over 200 million users. And we have hard evidence that one of those users was Academy Award-winner Charlize Theron.

You can learn everything you ever wanted to know about how our games work (spoiler: your phone is the controller!) and who we are and what we make at jackboxgames.com.

What's the Job?

As a studio, we have a lot of heart and care for our fans. In the past few years, we've experienced a surge of new customers as people discovered ways to host Jackbox games both in-person and remotely. Along with this growth came a need for us to boost our numbers on the marketing team so that we are best equipped to both engage our current fans and discover new ones.

The Advertising & Sales Lead will be responsible for ensuring that our marketing spend is as efficient and effective as possible. This will involve conducting market research, staying current on the latest advertising trends and tactics, building advertising campaigns, analyzing campaign performance, and proposing discounting strategies. The Advertising & Sales Lead will work closely with our VP of Marketing to maintain a responsible budget with a positive ROI. They will also work closely with our Marketing Editorial Lead and Lead Marketing Artist to create attractive and engaging content to drive potential customers down the marketing funnel.

The Advertising & Sales Lead will have their hands in the dashboards of all of the advertising channels we use and act as the main point of contact for any additional agencies or vendors we work with to bring our campaigns to life. As a studio that doesn't sell our games directly on most of the platforms we work with, we have a unique challenge when it comes to determining the ROI of our campaigns. Having someone on board who is able to analyze performance against sales to develop algorithms for measuring effectiveness will be important.

We are a small and scrappy team of individuals with a lot of cross-functional training. This person will also be involved in supporting and reviewing earned and owned media. This is not limited to but may include coming up with email drip campaigns, setting up tags and pixels on our website, and joining brainstorms about how to extend our reach and hype up our campaigns. This is going to be a highly collaborative role and having someone on the team who enjoys dabbling in a lot of different tasks and actively contributing to meetings will be important!

Responsibilities:

Work with the VP of Marketing to plan, build, and execute digital ad campaigns
Create and execute a process for regularly researching the latest advertising trends and tactics and incorporating them into our broader plan
When needed, seek out and vet additional vendors and agencies needed to bring our ad campaigns to life
Create weekly advertising performance reports that analyze ROI and deliver those learnings to the broader marketing team and senior management
Testing and learning with different audiences to improve conversion rates
Evaluate end-to-end customer experience across multiple channels and customer touchpoints and make recommendations for optimizations
Deliver monthly proposals for advertising budget distribution
Work with the Marketing Editorial Lead to craft ad copy
Create ad creative reports and deliver key learnings to the Lead Marketing Artist for future campaigns
Review the performance of our discounting strategy, both in our own shop and in external platform stores, and make recommendations for future sales campaigns
Submit discount plan in external platform dashboards

Ideal Candidates Will Have...

4+ years of experience in managing digital media campaigns across social, search engine marketing, and programmatic media buying
Experience working at a digital advertising agency or directly managing paid media campaigns in-house with monthly ad budgets exceeding 6 figures.
Familiarity building ad campaigns within Meta Ads, Google Ads (Search, Shopping, Demand Gen, Performance Max, Display, App Promotion, YouTube), TikTok Ads, Reddit Ads, Snapchat Ads, MNTN Ads, Apple Search Ads, Amazon Ads, and Twitter/X Ads
The ability to ideate, technically implement, and optimize full-funnel marketing campaigns that resonate with audiences at each stage of their buying/consideration process
Experience with A/B testing and reporting on the learnings from those tests through statistical significance and incrementality analysis
Exceptional attention to detail
Strong verbal and written communication skills, specifically with distilling technical information into key takeaways for a layperson
The ability to juggle multiple campaigns simultaneously with varying timelines
The ability to leverage data insights into executive-level presentations
Experience with Google Analytics 4 and Google Looker Studio
Experience with event tracking via Google Tag Manager

OKAY, BUT WHAT ARE THE PERKS?!

Pay range: $89,000 - $119,000. Please note: individual compensation packages are based on factors unique to each candidate and position, including (but not limited to) skill set, experience, and qualifications
401(k) with matching and various medical plans. We pay 100% of the cost of premiums for dental, vision, disability, and life insurance for our employees. We also cover a really nice chunk of the cost of premiums for spouse/partner/dependent medical, dental, and vision insurance.
Flexible work schedule and environment. Currently, our employees are encouraged to work where they feel the safest and most productive. Our office in Lincoln Park in Chicago is open (and fully stocked with snacks) for folks who prefer to work in the office. We also offer remote work in the following states: California, Florida, Illinois, Indiana, Massachusetts, Michigan, New York, Ohio, Pennsylvania, Texas, Vermont, Washington, and Wisconsin
Flexible PTO. Take time off when you need to recharge, take a trip, or just catch up on life
Annual stipends for therapy, growth, wellness, and home office equipment to encourage our employees' lifelong learning pursuits and support mental and physical health
Creative work environment. We are lucky to work in a place that is full of talented and innovative folks. Most of the day, the place is pretty quiet (we're a focused bunch), but this is punctuated with hilarious outbursts and general merriment
Free food either virtually or in the office. We stock our kitchen with snacks as well as offer doordash credits quite frequently

We value kind, motivated, and creative people. Jackbox Games is a group effort and you must work collaboratively. Everyone here is committed to excellence and desires to work in a comfortable, friendly atmosphere.

Jackbox Games is committed to providing opportunities without regard to race, color, religion, creed, sex, pregnancy, sexual orientation, gender identity, genetic information, national origin, ancestry, age, veteran status, or disability.

How To Apply

We look forward to receiving your application. Please make sure it includes:

Your resume
A cover letter. Tell us a bit about yourself! Communication is important so we weigh cover letters heavily.

Thanks for your interest in Jackbox Games!

Jackbox Games

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Senior Digital Advertising Lead